The Online Shoppers’ War in Southeast Asia
By: Iris An Lazada, the online shopping site owned by the Chinese tech company Alibaba, is struggling to maintain its role as the leading ecommerce firm in Southeast Asia. With a population of 670 million and over 400 million online users, Southeast Asia is one of the world’s fastest growing internet markets. The region enjoys some of the highest rates of internet adoption, the longest hours online per capita, the largest youth group, and an active local social media industry. Last year, Southeast Asian countries received more than 40 million new Internet users, with the overall online economy hitting $105…