28

Apr

By Mark Ciampa

0 Comments

All Posts, Opinion

VBR: End-of-Year Reader & Staff Appreciation

 As the school year draws to a close, all of us pause to reflect on how we’ve grown and look to the future. Vanderbilt Business Review is no different. We are always striving to improve our reporting and content. As Editor-in-Chief, I am incredibly proud of my Executive Team and…

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19

Apr

By Khushi Aggarwal

0 Comments

All Posts, Opinion

Taylor Swift and Starbucks: A Strategic Partnership Brewed for Success

anilbolukbas via istockphoto Taylor Swift is not just a global pop icon –she is a cultural force capable of shaping consumer behavior with a single announcement. When Swift partnered with Starbucks during the release of her 2021 album, Red (Taylor’s Version), the collaboration transformed an ordinary coffee run into a…

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10

Nov

By Penelope Fitzsimonds

All Posts, Businesses, Finance, Opinion

Reformation’s Identity Crisis: How Private Equity Compromised their Sustainability Promise

Chaosamran_Studio via iStockPhoto Most people know Reformation—if not for its sustainability and marketing, then for its signature aesthetic and prominent brick-and-mortar location, a physical store, on 12 South. Founded in 2009, Reformation was originally a curated vintage store which quickly began manufacturing its own clothing line. In 2013, they opened…

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30

Oct

By Sasha Eckler

All Posts, Businesses, Careers, Opinion

Second Thoughts on Pre-Med? What About Healthcare Consulting? 

demaerre via iStockPhoto It is difficult to come across a student on Vanderbilt’s campus who has not heard about the infamous Gen Chem class. With 700+ students enrolled in CHEM 1601 this semester, many of them with their sights set on a future career in medicine, and 1,723 members of…

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26

Oct

By Sofia Messier

All Posts, Opinion, Technology

AI Use in Marketing: Strategies, Risks, and Opportunities

Boy Wirat via iStockPhoto With the rise of artificial intelligence (AI), marketers are rethinking how they plan, create, and compete. What once seemed impossible is now feasible, and companies are rushing to adopt AI into their business strategies, discovering its many benefits and hazards. Reinventing Marketing Marketing is a data…

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22

Aug

By Ben Nelson

All Posts, Opinion

Weirdest Super Bowl Ads

Scukrov via iStockImage 1. Tongue Ad (Coffee-Mate, 2025)  Honestly, this is the weirdest ad out of all the ones I could find. First of all, it’s honestly pretty tough to tell what the ad is even for. Coffee Mate definitely isn’t the obvious sponsor of the ad. Second of all,…

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24

Mar

By Jake Seo

All Posts, Economy, Nashville, Opinioneconomy, nashville, seo

Rise of Nashville: Double-Edged Sword of Success

Image generated in Midjourney AI Nashville, the capital city of Tennessee and home to Vanderbilt University, has gone through remarkable transformation in recent years, but is it all a good thing? As the 21st biggest city in the US (ranked by population size), Music City has experienced considerable economic and…

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24

Feb

By Owen Liu

All Posts, Economy, Opinioneconomy, liu, living

Instant Noodles: A Simple Meal, and An Interesting Economic Indicator

Image generated in Midjourney AI When you think about instant noodles, does that image of a steaming bowl of thin, wavy noodles lifted by a pair of wooden chopsticks or a fork convert into changes in the economy? Beyond their role as a quick meal, these unassuming packets of noodles…

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03

Nov

By Frederik Schutz

All Posts, Careers, Economy, Economy and Government, Nashville, Opinioneconomic growth, housing, nashville, post-grad, Schutz

The Economics of Why You Should Stay in Nashville After Graduating

Photo taken by Frederik Schutz New York, Houston, Los Angeles, Chicago– these are some of the biggest cities in the United States, and some of the most economically and culturally significant in the world. They are centers of finance, media, energy and technology. Many Vanderbilt students have their eyes on…

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