Isabella Yalif – Vanderbilt Business Review

Marketing in a Post Third-Party Cookie World

07

May

All Posts, Analysis, Careers, Technologycareer, internship, jobs, marketing, yalif

Marketing in a Post Third-Party Cookie World

tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that. Cookies are used to collect information on users. Third-party…

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

03

Mar

By Isabella Yalif

All Posts, Analysis, Careerscollaboration, hybrid work, office, online, work, yalif

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

Image via iStock By Isabella Yalif Many of today’s executives agree on one thing: they really want their workers back in the office. The CEO of Qualcomm once claimed, “I’m a firm believer in the importance of in-person collaboration.” Soon-to-be college graduates, on the other hand, are not that simple.…

The Meteoric Rise of the Celsius Energy Drink

21

Jan

By Isabella Yalif

All Posts, Features, On Campuscampus, celsius, college, drink, energy, marketing, yalif

The Meteoric Rise of the Celsius Energy Drink

Isabella Yalif Photo By Isabella Yalif 14,538: the number of Celsius cans that Vanderbilt has purchased for distribution in just fall of 2023. Daily life experiences reflect this astoundingly high number though, as these days, it’s impossible to walk on campus for five minutes and not pass someone holding a…

28

Oct

By Isabella Yalif

All Posts, Analysis, Careers, On Campuscollege, graduation, university, yalif

Skipping College: Shortcut or Blunder?

skynesher via iStock Photo By Isabella Yalif In 2011, the sentiment surrounding secondary education was largely positive. 86% of college graduates believed college was a good investment. Now, only 42% of those with college degrees regard their decision as worth it. The impacts of this ideological shift have been significant…