Isabella Yalif – Vanderbilt Business Review

May

07

2024

Marketing in a Post Third-Party Cookie World

All Posts, Analysiscareer, internship, jobs, marketing, yalif

tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that. Cookies are used to collect information on users. Third-party cookies are implemented on websites by another company. The developer implementing the cookies embeds code into the target website from their own website, which then prompts the target site to incorporate that code into their webpage. They are often used for digital marketing as advertising networks can put cookies on…

Mar

03

2024

By Isabella Yalif

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

All Posts, Analysiscollaboration, hybrid work, office, online, work, yalif

Image via iStock By Isabella Yalif Many of today’s executives agree on one thing: they really want their workers back in the office. The CEO of Qualcomm once claimed, “I’m a firm believer in the importance of in-person collaboration.” Soon-to-be college graduates, on the other hand, are not that simple. What they want is flexibility and a hybrid work system. [W]hile the future is hybrid, the framework will mean different experiences for different individuals. Some could be in the office all five days a week, while others remain completely online. Undoubtedly, the current workforce is transitioning to a majority-hybrid model.…

Jan

21

2024

By Isabella Yalif

The Meteoric Rise of the Celsius Energy Drink

All Posts, Featurescampus, celsius, college, drink, energy, marketing, yalif

Isabella Yalif Photo By Isabella Yalif 14,538: the number of Celsius cans that Vanderbilt has purchased for distribution in just fall of 2023. Daily life experiences reflect this astoundingly high number though, as these days, it’s impossible to walk on campus for five minutes and not pass someone holding a can of Celsius. What is this mega-popular drink though? How did it get so big? And what does the future entail for David as he takes on the Goliaths of the energy drink market? What is Celsius? Celsius is a healthy energy drink with no high fructose corn syrup, artificial…

Oct

28

2023

By Isabella Yalif

Skipping College: Shortcut or Blunder?

All Posts, Analysiscollege, graduation, university, yalif

skynesher via iStock Photo By Isabella Yalif In 2011, the sentiment surrounding secondary education was largely positive. 86% of college graduates believed college was a good investment. Now, only 42% of those with college degrees regard their decision as worth it. The impacts of this ideological shift have been significant and swift: as early as 2021, 2.5 million fewer undergraduates enrolled in a college or university than in 2020. Community colleges felt the most significant effects, experiencing a 13% enrollment drop since the beginning of the pandemic: an unfathomably large reduction in such a short period. When deciding whether to…