Analysis

The 5 Most Read VBR Articles of the 2023-2024 School Year

The 5 Most Read VBR Articles of the 2023-2024 School Year

Want to write for the Vanderbilt Business Review? Fill out this form to get more information on how to join. With the start of a new school year here at Vanderbilt, we decided to take our readers through our most-read articles last year. Below are the articles that most resonated with VBR readership. If you haven’t had a chance to read them all yet, this is your chance to catch up before a fresh year of content! 5. A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds by Brian Zhao Eva Rinaldi and All-Pro Reels…
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Marketing in a Post Third-Party Cookie World

Marketing in a Post Third-Party Cookie World

tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that.  Cookies are used to collect information on users. Third-party cookies are implemented on websites by another company. The developer implementing the cookies embeds code into the target website from their own website, which then prompts the target site to incorporate that code into their webpage. They are often used for digital marketing as advertising networks can put cookies on…
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College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

Image via iStock By Isabella Yalif Many of today’s executives agree on one thing: they really want their workers back in the office. The CEO of Qualcomm once claimed, “I’m a firm believer in the importance of in-person collaboration.” Soon-to-be college graduates, on the other hand, are not that simple. What they want is flexibility and a hybrid work system. [W]hile the future is hybrid, the framework will mean different experiences for different individuals. Some could be in the office all five days a week, while others remain completely online. Undoubtedly, the current workforce is transitioning to a majority-hybrid model.…
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LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

Marlon Trottman via iStockphoto By Marvi Ali In the realm of luxury, a seismic shift is underway as Moët Hennessy Louis Vuitton (LVMH), the Parisian titan of elegance, grapples with a growth slowdown. LVMH is a multinational luxury goods conglomerate headquartered in Paris, France. With a diverse portfolio spanning fashion, leather goods, perfumes, cosmetics, wines, spirits, watches, and jewelry, LVMH boasts an impressive collection of 75 prestigious brands, including some major names like Louis Vuitton, Dior, Givenchy, Moët & Chandon, and more.  After the release of their third-quarter results a couple months ago, the LVMH stock faced significant pressure falling…
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A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

Eva Rinaldi and All-Pro Reels via Flickr By Brian Zhao The whirlwind craze that is Taylor Swift’s and Travis Kelce’s relationship continues to sweep America, generating endless media attention from NFL fans and Swifties alike. Although many have been following the developments of the Swift-Kelce relationship with rapt attention, it is no question that the NFL, sports broadcasting networks, and local businesses around the nation have begun to capitalize on the burgeoning attention that the global superstar’s relationship with the Kansas City Chiefs’ tight end has attracted, especially in regard to football.  First, local businesses are aware of the growing…
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Vanderbilt Housing Prices: Fair or Unfair?

Vanderbilt Housing Prices: Fair or Unfair?

Ron Ye Photo By Ron Ye How fair are Vanderbilt’s housing prices? Although this doesn’t seem to be a question asked frequently around campus, it certainly makes a statement when showing up on the bills of many students on campus. When asked their thoughts on housing prices, which currently cost $6,742 per semester, a Vanderbilt junior commented, “I think it is a bit excessive, even though it’s comparable to average rents in Nashville.” "I think it's a bit excessive, even though it's comparable to average rents in Nashville." While financial aid and scholarships can significantly reduce the housing costs for…
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Skipping College: Shortcut or Blunder?

Skipping College: Shortcut or Blunder?

skynesher via iStock Photo By Isabella Yalif In 2011, the sentiment surrounding secondary education was largely positive. 86% of college graduates believed college was a good investment. Now, only 42% of those with college degrees regard their decision as worth it. The impacts of this ideological shift have been significant and swift: as early as 2021, 2.5 million fewer undergraduates enrolled in a college or university than in 2020. Community colleges felt the most significant effects, experiencing a 13% enrollment drop since the beginning of the pandemic: an unfathomably large reduction in such a short period. When deciding whether to…
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The Future of AI and Education: ChatGPT Takes the World by Storm

The Future of AI and Education: ChatGPT Takes the World by Storm

(Image: Creative Common License) By Brian Zhao Since its launch in November 2022, ChatGPT quickly became the world’s newest sensation, amassing over 100 million users as of January 2023. Millions of people spanning various industries recognized its potential for revolutionizing our workstyles.  The language model chatbot powered by artificial intelligence technology captured everyone’s attention mainly due to its ability to have human-like conversations with users and provide detailed and accurate responses.   Some of its capabilities include answering questions, writing essays, compiling poems, translating languages, telling jokes, and writing code, among many other endless applications that users have tested. However, providing…
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From Traditional Medicine to Digital Health: How China is Transforming Healthcare

From Traditional Medicine to Digital Health: How China is Transforming Healthcare

(image: iStock) By Anton Kozyrev In January of 2023, fresh demographic data from the People’s Republic of China caused a stir. For the first time in 60 years, China’s population had experienced a contraction, with its 2022 population falling by 850,000 from that of 2021. While the phenomenon of deaths exceeding births is a common expectation for many developed nations around the globe, China’s situation poses unique challenges. For the most part, experts suggest that this demographic change is the result of government policies, including the well-known “One Child Policy.” The government ended this policy in 2016, switching to a…
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