Vanderbilt’s On Campus Living from a Branding Perspective
Photo taken by Nicolette Tolitano The opening of Carmichael completes the family of residential colleges in the West End neighborhood and marks the end of a 12 year long construction period. The transformation of the once dull West End neighborhood is a part of Vanderbilt’s FutureVU project, which “embodies the university’s core values and holistic approach to its mission of teaching, research and service, while prioritizing inclusivity and sustainability” (MyVU News). In layman's terms, the university hopes to blend academic and outside life, while keeping students on campus for as long as possible. The motive for the neighborhood’s beautification is…