Penelope Fitzsimonds – Vanderbilt Business Review

A Deep Dive into Walker Brothers with Co-Founder and Vanderbilt Alum, Caroline Howard

Mar

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A Deep Dive into Walker Brothers with Co-Founder and Vanderbilt Alum, Caroline Howard

Photos courtesy of Walker Brothers In a city known for collaboration, creativity, and craft, Walker Brothers’ kombucha feels right at home. While traditional kombucha, a fermented tea beverage, has origins tracing all the way back to China in 220 B.C., Walker Brothers – known for its craft-brewed kombucha beverages –…

Reformation’s Identity Crisis: How Private Equity Compromised their Sustainability Promise

Nov

By Penelope Fitzsimonds

All Posts, Businesses, Finance, Opinion

Reformation’s Identity Crisis: How Private Equity Compromised their Sustainability Promise

Chaosamran_Studio via iStockPhoto Most people know Reformation—if not for its sustainability and marketing, then for its signature aesthetic and prominent brick-and-mortar location, a physical store, on 12 South. Founded in 2009, Reformation was originally a curated vintage store which quickly began manufacturing its own clothing line. In 2013, they opened…