Sofia Messier – Vanderbilt Business Review

When Memes Sell: The Power of Meme Marketing in Advertising

Dec

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All Posts, Businesses

When Memes Sell: The Power of Meme Marketing in Advertising

imaginima via iStockPhoto The Rise of Meme Marketing In today’s digital world, memes have become one of the most influential tools in modern marketing. This is mainly fueled by the rise of short-form content, which allows brands to connect with their audiences more directly. Social media trends and memes combine…

AI Use in Marketing: Strategies, Risks, and Opportunities

Oct

By Sofia Messier

All Posts, Opinion, Technology

AI Use in Marketing: Strategies, Risks, and Opportunities

Boy Wirat via iStockPhoto With the rise of artificial intelligence (AI), marketers are rethinking how they plan, create, and compete. What once seemed impossible is now feasible, and companies are rushing to adopt AI into their business strategies, discovering its many benefits and hazards. Reinventing Marketing Marketing is a data…