marketing – Vanderbilt Business Review

Vanderbilt’s On Campus Living from a Branding Perspective

29

Sep

All Posts, On Campus, Opinioncampus, housing, marketing, tolitano, vanderbilt

Vanderbilt’s On Campus Living from a Branding Perspective

Photo taken by Nicolette Tolitano The opening of Carmichael completes the family of residential colleges in the West End neighborhood and marks the end of a 12 year long construction period. The transformation of the once dull West End neighborhood is a part of Vanderbilt’s FutureVU project, which “embodies the…

Marketing in a Post Third-Party Cookie World

tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that. Cookies are used to collect information on users. Third-party…

The Meteoric Rise of the Celsius Energy Drink

Isabella Yalif Photo By Isabella Yalif 14,538: the number of Celsius cans that Vanderbilt has purchased for distribution in just fall of 2023. Daily life experiences reflect this astoundingly high number though, as these days, it’s impossible to walk on campus for five minutes and not pass someone holding a…