strategy

What Business Should I Start? 2 Ways of Entrepreneurship

What Business Should I Start? 2 Ways of Entrepreneurship

miniseries via iStockPhoto After finishing their curriculum in university, students are offered multiple potential choices, such as joining a company, continuing their education as a graduate student, or pursuing one of the most popular and ambitious choices: embarking on the journey of entrepreneurship. With insights shared by a Kellogg alumnus/search fund owner from Nashville and profound visions from an accomplished consultant, this article will explore two avenues that lead to success in entrepreneurship, which are, respectively, making something new, and making something better. Making Something New Making something new sounds like an empty exercise without a well-formed idea. Here are…
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