tolitano – Vanderbilt Business Review

Jan

21

2025

Luxury Brands Race to Nashville

All Posts, Features, Industrieseconomy, fashion, nashville, retail, tolitano

helloabc via iStockPhoto Nashville is one of the fastest growing cities in the country—a status that offers countless market opportunities for luxury brands. With rising tourism and a growing real-estate market, companies such as Hermès and Dolce & Gabbana have identified it as an ideal avenue to achieving higher sales. While luxury brands reap many benefits when they touch down in Nashville, there are also challenges and potential downsides for local businesses. Today, we’ll examine both. The Rise of High-End Retail Recently, luxury retail activity in Nashville has been rampant. In mid September of 2024, TAG Heuer landed a shop…

Coke vs. Pepsi: The Battle for University Soda Machines

All Posts, Analysis, Finance and Business Insight, Industriesbusiness, industry, tolitano, vanderbilt

Nutthaseth Vanchaichana via iStockPhoto The age-old rivalry that has long divided the nation: Coke vs. Pepsi. Some claim they taste the same, while others say they are incomparable. Those with a strong preference for one of the two find themselves in unfortunate situations when the waiter replies, “sorry, we don’t carry [preferred cola drink], just [undesired cola drink].” For the consumer who enjoys both Coke and Pepsi alike, this poses no real inconvenience. But for consumers on either end of the spectrum, the lack of their favorite cola turns day into night. Now imagine a die hard Coke-lover coming to…

Vanderbilt’s On Campus Living from a Branding Perspective

All Posts, Opinioncampus, housing, marketing, tolitano, vanderbilt

Photo taken by Nicolette Tolitano The opening of Carmichael completes the family of residential colleges in the West End neighborhood and marks the end of a 12 year long construction period. The transformation of the once dull West End neighborhood is a part of Vanderbilt’s FutureVU project, which “embodies the university’s core values and holistic approach to its mission of teaching, research and service, while prioritizing inclusivity and sustainability” (MyVU News). In layman's terms, the university hopes to blend academic and outside life, while keeping students on campus for as long as possible. The motive for the neighborhood’s beautification is…