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Coke vs. Pepsi: The Battle for University Soda Machines 

Coke vs. Pepsi: The Battle for University Soda Machines 

Nutthaseth Vanchaichana via iStockPhoto The age-old rivalry that has long divided the nation: Coke vs. Pepsi. Some claim they taste the same, while others say they are incomparable. Those with a strong preference for one of the two find themselves in unfortunate situations when the waiter replies, “sorry, we don’t carry [preferred cola drink], just [undesired cola drink].” For the consumer who enjoys both Coke and Pepsi alike, this poses no real inconvenience. But for consumers on either end of the spectrum, the lack of their favorite cola turns day into night. Now imagine a die hard Coke-lover coming to…
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Vanderbilt’s On Campus Living from a Branding Perspective

Vanderbilt’s On Campus Living from a Branding Perspective

Photo taken by Nicolette Tolitano The opening of Carmichael completes the family of residential colleges in the West End neighborhood and marks the end of a 12 year long construction period. The transformation of the once dull West End neighborhood is a part of Vanderbilt’s FutureVU project, which “embodies the university’s core values and holistic approach to its mission of teaching, research and service, while prioritizing inclusivity and sustainability” (MyVU News).   In layman's terms, the university hopes to blend academic and outside life, while keeping students on campus for as long as possible. The motive for the neighborhood’s beautification is…
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