Finance and Business Insight

Coke vs. Pepsi: The Battle for University Soda Machines 

Coke vs. Pepsi: The Battle for University Soda Machines 

Nutthaseth Vanchaichana via iStockPhoto The age-old rivalry that has long divided the nation: Coke vs. Pepsi. Some claim they taste the same, while others say they are incomparable. Those with a strong preference for one of the two find themselves in unfortunate situations when the waiter replies, “sorry, we don’t carry [preferred cola drink], just [undesired cola drink].” For the consumer who enjoys both Coke and Pepsi alike, this poses no real inconvenience. But for consumers on either end of the spectrum, the lack of their favorite cola turns day into night. Now imagine a die hard Coke-lover coming to…
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How Nashville Businesses Market Themselves to College Students: Student Deals and Discounts

How Nashville Businesses Market Themselves to College Students: Student Deals and Discounts

csfotoimages via iStockPhoto When you ask someone about Nashville, “college town” will probably not be their chosen descriptor. With its incredible music scene, fabulous restaurants, and all sorts of attractions, Nashville is often known for its tourism, drawing people from all over to experience the city’s unique culture.  One might think that tourists are then the main focus of local businesses, but the greater Nashville area is also home to roughly 9 colleges, making college students an important market for Nashville businesses. But how do businesses attract these college kids? And, likely most important to you, which businesses do this? …
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Fund No Harm: Stopping the Financing of Unlawful Organizations

Fund No Harm: Stopping the Financing of Unlawful Organizations

By Claire Chen iStock Photo by Andrii Yalanskyi (2019) Vanderbilt’s latest Greek-life controversy saw the suspension of Sigma Chi due to “accountability issues.” Though this explanation provides little insight into the fraternity’s inner workings, to say nothing of the timeline for potential reintegration into campus life, the consequences of the suspension are clear: for the time being, Sigma Chi will no longer have the privileges of a Vanderbilt student organization. These range from dull logistical details such as branding and room-renting in addition to the existentially significant matter of financial estrangement, and Sigma Chi can no longer look forward to…
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Changing the Game: Blockchain’s Role in the Future of Finance

Changing the Game: Blockchain’s Role in the Future of Finance

By Brian Zhao (Image: creative common license) Most of us remember Bitcoin’s crazy upsurge in 2017, when its price jumped by over 2,000 percent, going from about $1,000 at the start of the year to nearly $20,000 by December. This dramatic shift, along with many success stories of ordinary people becoming millionaires overnight, has generated immense interest in the digital currency. Cryptocurrencies have remained in the spotlight since 2017, and much discussion has centered on what the relatively new form of monetary transactions could mean for the future.  Although around 4 percent of the world’s population, which is about 300…
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The Informal Economy: Case Studies Within America’s Ethnic Chinese Diaspora

The Informal Economy: Case Studies Within America’s Ethnic Chinese Diaspora

By Claire Chen The universal status of Chinese food is perhaps the most iconic symbol of Chinese diasporic success. Even three years and five hundred miles out of the house, I can still find the dishes of my childhood when I walk down the streets of Nashville. No doubt you’ve ventured to these same businesses as well to chase that late-night fried rice craving that only Chinese takeout can fix. But the public-facing businesses catering to the American palate are just the surface of community innovation. The fried rice you trust is made by workers with W-2s in a kitchen…
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A Conversation with Vanderbilt Senior Ash Rai, Co-Founder and CEO of Fin-Tech Startup Feather

A Conversation with Vanderbilt Senior Ash Rai, Co-Founder and CEO of Fin-Tech Startup Feather

By: Shane Mumma Editor’s Note: Shane and Ash are good friends. The following in-person interview has been edited for clarity and length. Shane: So, hello Ash! Welcome to this interview with the Vanderbilt Business Review—we’re happy to have you here! Basically, we’ve heard that you’ve launched a bunch of businesses during your time at Vanderbilt, and we’d love to hear about them. So, if you could tell me about your current business Feather—what it is, how you got the idea, and what the timeframe for it actually being available is. Ash: Sure, great! So yeah, I’m Ash. I’m a senior…
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Leveraged Finance: Where We Are and How We Got Here

Leveraged Finance: Where We Are and How We Got Here

By Edward Ding (Featured image: creative common license) It would be an understatement to say that corporate debt is important. From Coca-Cola toTwitter, corporations are frequent borrowers that use bonds and loans to fund a wide range of difference business activities. Much of this debt financing occurs on the public markets, where investors supply capital in exchange for portions of debt. Leveraged finance, which refers to corporate debt rated at below investment grade (i.e., high-yield debt, “junk bonds”), constitutes a relatively riskier but still vital portion of these markets. By looking deeper into the present state of leveraged finance, we…
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