business – Page 2 – Vanderbilt Business Review

Nov

18

2024

Coke vs. Pepsi: The Battle for University Soda Machines

All Posts, Analysis, Finance and Business Insight, Industriesbusiness, industry, tolitano, vanderbilt

Nutthaseth Vanchaichana via iStockPhoto The age-old rivalry that has long divided the nation: Coke vs. Pepsi. Some claim they taste the same, while others say they are incomparable. Those with a strong preference for one of the two find themselves in unfortunate situations when the waiter replies, “sorry, we don’t carry [preferred cola drink], just [undesired cola drink].” For the consumer who enjoys both Coke and Pepsi alike, this poses no real inconvenience. But for consumers on either end of the spectrum, the lack of their favorite cola turns day into night. Now imagine a die hard Coke-lover coming to…

Nov

10

2024

By Brenna Tucker

How Nashville Businesses Market Themselves to College Students: Student Deals and Discounts

All Posts, Analysis, Finance and Business Insightbusiness, deals, nashville, tucker, vanderbilt

csfotoimages via iStockPhoto When you ask someone about Nashville, “college town” will probably not be their chosen descriptor. With its incredible music scene, fabulous restaurants, and all sorts of attractions, Nashville is often known for its tourism, drawing people from all over to experience the city’s unique culture. One might think that tourists are then the main focus of local businesses, but the greater Nashville area is also home to roughly 9 colleges, making college students an important market for Nashville businesses. But how do businesses attract these college kids? And, likely most important to you, which businesses do this? …

Oct

19

2024

By Ava Nalavala

The Consolidation of Online Streaming

All Posts, Analysisbusiness, competition, industry, nalavala, streaming

mphillips007 via iStockPhoto The way we watch TV and movies is changing. Before the 1980s, people often relied on broadcast TV for their shows and movies. This free, ad-supported television broadcasted to homes and typically included three-to-four national and two-to-three local channels. Next, cable was invented, and for a monthly subscription, users could access hundreds of channels and additional content for a paid subscription. The Shift to Streaming As recently as 2016, almost 100 million homes had cable TV. Then, streaming emerged, significantly changing how we consume TV and movies. When streaming started to dominate, the first main platform was…

Oct

11

2024

By Jeremy Rosenkranz and Gabriel Lunin-Pack

Is CAVA the next Chipotle?

All Posts, Analysisbusiness, corporation, food, lunin-pack, rosenkranz

Photo taken by Jeremy Rosenkranz Background & History With Campus Dining receiving lots of backlash in the first few weeks of the 2024-2025 school year, many students are opting to dine at the multitude of popular chain restaurants surrounding the campus. The most notable of these chains are CAVA and Chipotle, restaurants which specialize in bringing quality ingredients to fast-casual dining. Although their respective cuisines are very different (Chipotle being Mexican while Cava is Mediterranean), the two restaurants have both developed cult-like fan bases, strong social media presences, and have investors throwing money at them. When Chipotle was founded in…

Oct

04

2024

By Owen Liu

Why Vanderbilt’s Negotiation Class is Worth Considering for Any Student

Opinionbusiness, classes, liu, negotiation, recommendation

Image generated using Midjourney AI The business minor at Vanderbilt is a popular choice for students who are interested in business, and among the many business electives students can take, BUSA 3105 (Negotiation) stands out. Offered in both fall and spring semesters within the Business Pathways category, this class has no prerequisites or corequisites, making it appealing to first-year students and those still undecided about pursuing a business career. Should you consider taking this class? This article aims to provide additional information on this class beyond what is in the course description and offer a recommendation in the end. What…

Sep

29

2024

By Ron Ye

My Experience in the Vanderbilt Accelerator Summer Business Immersion Program

All Posts, Featuresbusiness, internship, owen, vanderbilt, ye

Picture provided by Accelerator Summer Business Immersion Program for use in this article Two years ago, I wasn’t quite sure what to do for the summer of my sophomore year. It was too early for an internship (most places I applied to asked me to reapply when I was a junior) and I wanted to do something that would improve my resume. I was in quite a bind until I found out about the Accelerator Summer Business Immersion Program. My Experience I was very interested in business, but uncertain what exact career in business I wanted. The Accelerator program offered…

Mar

20

2024

By Madison Keezer

College Football as a Business: Has Commercialization Gone Too Far?

Opinionacademics, business, college, football, keezer, sponsor

Image via iStock By Madison Keezer It’s a Saturday morning in October. The birds are chirping, the sun is shining, and college students all over the country are dunking their heads in ice water and drinking alcohol for breakfast. College football is an American phenomenon. Even at Vanderbilt, home of the Commodores, the stadium is packed on Saturdays (even with our 2-10 record for the 2023 season). Whether you’re spending your Saturday afternoon in front of the TV, joining the hordes of fans taking over college towns, or are one of the lucky students cheering on your team from the…

Sep

10

2023

By Claire Chen

The Populist Revival of the Islamic Banking Movement

All Posts, Economy and Government, Featuresbanking, business, economics, economy

iStock Photo By Claire Chen Islamic banking is on the rise. Recent estimates suggest that the industry can expect a 10 percent growth rate over the next year, part of its broader transformation from a niche cultural product to a mainstream commodity part of the broader ethical finance movement. A prevailing interpretation of Islamic banking considers it as simply another alternative in the consumer banking market. It is here that much of the discourse is centered: Islamic banking appears to be an individual moral statement that the savvy consumer chooses among a variety of products. At the same time, the…