Coke vs. Pepsi: The Battle for University Soda Machines

Coke vs. Pepsi: The Battle for University Soda Machines

Nutthaseth Vanchaichana via iStockPhoto The age-old rivalry that has long divided the nation: Coke vs. Pepsi. Some claim they taste the same, while others say they are incomparable. Those with a strong preference for one of the two find themselves in unfortunate situations when the waiter replies, “sorry, we don’t…
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How Nashville Businesses Market Themselves to College Students: Student Deals and Discounts

How Nashville Businesses Market Themselves to College Students: Student Deals and Discounts

csfotoimages via iStockPhoto When you ask someone about Nashville, “college town” will probably not be their chosen descriptor. With its incredible music scene, fabulous restaurants, and all sorts of attractions, Nashville is often known for its tourism, drawing people from all over to experience the city’s unique culture.  One might…
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The Consolidation of Online Streaming

The Consolidation of Online Streaming

mphillips007 via iStockPhoto The way we watch TV and movies is changing. Before the 1980s, people often relied on broadcast TV for their shows and movies. This free, ad-supported television broadcasted to homes and typically included three-to-four national and two-to-three local channels. Next, cable was invented, and for a monthly…
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Why Vanderbilt’s Negotiation Class is Worth Considering for Any Student

Why Vanderbilt’s Negotiation Class is Worth Considering for Any Student

Image generated using Midjourney AI The business minor at Vanderbilt is a popular choice for students who are interested in business, and among the many business electives students can take, BUSA 3105 (Negotiation) stands out. Offered in both fall and spring semesters within the Business Pathways category, this class has…
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College Football as a Business: Has Commercialization Gone Too Far?

College Football as a Business: Has Commercialization Gone Too Far?

Image via iStock By Madison Keezer It’s a Saturday morning in October. The birds are chirping, the sun is shining, and college students all over the country are dunking their heads in ice water and drinking alcohol for breakfast. College football is an American phenomenon. Even at Vanderbilt, home of…
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