football

College Football as a Business: Has Commercialization Gone Too Far?

College Football as a Business: Has Commercialization Gone Too Far?

Image via iStock By Madison Keezer It’s a Saturday morning in October. The birds are chirping, the sun is shining, and college students all over the country are dunking their heads in ice water and drinking alcohol for breakfast. College football is an American phenomenon. Even at Vanderbilt, home of the Commodores, the stadium is packed on Saturdays (even with our 2-10 record for the 2023 season). Whether you’re spending your Saturday afternoon in front of the TV, joining the hordes of fans taking over college towns, or are one of the lucky students cheering on your team from the…
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A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

Eva Rinaldi and All-Pro Reels via Flickr By Brian Zhao The whirlwind craze that is Taylor Swift’s and Travis Kelce’s relationship continues to sweep America, generating endless media attention from NFL fans and Swifties alike. Although many have been following the developments of the Swift-Kelce relationship with rapt attention, it is no question that the NFL, sports broadcasting networks, and local businesses around the nation have begun to capitalize on the burgeoning attention that the global superstar’s relationship with the Kansas City Chiefs’ tight end has attracted, especially in regard to football.  First, local businesses are aware of the growing…
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