Why Vanderbilt Will Play Texas for the First Time in Nearly a Century: A New Era of Commercialized College Sports

Why Vanderbilt Will Play Texas for the First Time in Nearly a Century: A New Era of Commercialized College Sports

Art Wager via iStock In October 1928, the Vanderbilt Commodores football team edged the University of Texas Longhorns 13-12 for what would be the last time they played each other in nearly 100 years. They are finally slated to cross paths again on Oct. 26, 2024. While this matchup may…
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How Do Students Value Vanderbilt Football Tickets?

How Do Students Value Vanderbilt Football Tickets?

Photo taken by Eva Sinelnikov At Vanderbilt, student section tickets for athletic games are free for undergraduate, postgraduate and doctoral students. During the first football game of the season, Vanderbilt's student section was packed. The demand of spirited Commodores greatly exceeded the supply of student seating, therefore sections P and…
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College Football as a Business: Has Commercialization Gone Too Far?

College Football as a Business: Has Commercialization Gone Too Far?

Image via iStock By Madison Keezer It’s a Saturday morning in October. The birds are chirping, the sun is shining, and college students all over the country are dunking their heads in ice water and drinking alcohol for breakfast. College football is an American phenomenon. Even at Vanderbilt, home of…
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A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

Eva Rinaldi and All-Pro Reels via Flickr By Brian Zhao The whirlwind craze that is Taylor Swift’s and Travis Kelce’s relationship continues to sweep America, generating endless media attention from NFL fans and Swifties alike. Although many have been following the developments of the Swift-Kelce relationship with rapt attention, it…
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