Analysis – Page 2 – Vanderbilt Business Review

Nov

10

2024

GLP-1s: A Game Changer. But for Whom?

All Posts, Analysis, Industriesindustry, medicine, nalavala, ozempic

PeopleImages via iStockPhoto What are GLP-1s? The emergence of GLP-1 drugs as effective treatments for obesity has dominated the recent news. Top headlines from Bloomberg, CNBC, The New York Times, People, and numerous other publications illustrate how this product has quickly become a mainstream part of our culture. GLP-1, or glucagon-like peptide-1, is a peptide hormone antagonist that blocks glucagon secretion to prevent excess glucose from entering the bloodstream. Initially developed over 15 years ago for lowering blood sugar for Type 2 diabetics, GLP-1 drugs are now also clinically proven to reduce weight significantly. Danish pharmaceutical company Novo Nordisk led…

Nov

10

2024

By Brenna Tucker

How Nashville Businesses Market Themselves to College Students: Student Deals and Discounts

All Posts, Analysis, Finance and Business Insightbusiness, deals, nashville, tucker, vanderbilt

csfotoimages via iStockPhoto When you ask someone about Nashville, “college town” will probably not be their chosen descriptor. With its incredible music scene, fabulous restaurants, and all sorts of attractions, Nashville is often known for its tourism, drawing people from all over to experience the city’s unique culture. One might think that tourists are then the main focus of local businesses, but the greater Nashville area is also home to roughly 9 colleges, making college students an important market for Nashville businesses. But how do businesses attract these college kids? And, likely most important to you, which businesses do this? …

Oct

19

2024

By Ava Nalavala

The Consolidation of Online Streaming

All Posts, Analysisbusiness, competition, industry, nalavala, streaming

mphillips007 via iStockPhoto The way we watch TV and movies is changing. Before the 1980s, people often relied on broadcast TV for their shows and movies. This free, ad-supported television broadcasted to homes and typically included three-to-four national and two-to-three local channels. Next, cable was invented, and for a monthly subscription, users could access hundreds of channels and additional content for a paid subscription. The Shift to Streaming As recently as 2016, almost 100 million homes had cable TV. Then, streaming emerged, significantly changing how we consume TV and movies. When streaming started to dominate, the first main platform was…

Oct

19

2024

By Sabrina Liang and Yiling Dai

What Business Should I Start? 2 Ways of Entrepreneurship

All Posts, Analysisdai, entrepreneurship, liang, post-grad, strategy

miniseries via iStockPhoto After finishing their curriculum in university, students are offered multiple potential choices, such as joining a company, continuing their education as a graduate student, or pursuing one of the most popular and ambitious choices: embarking on the journey of entrepreneurship. With insights shared by a Kellogg alumnus/search fund owner from Nashville and profound visions from an accomplished consultant, this article will explore two avenues that lead to success in entrepreneurship, which are, respectively, making something new, and making something better. Making Something New Making something new sounds like an empty exercise without a well-formed idea. Here are…

Oct

18

2024

By Mark Ciampa

Realtor Compensation Gets Overhauled: How Does It Affect Nashville?

All Posts, Analysisciampa, housing, nashville, real estate, settlement

Feverpitched via iStockPhoto For decades, the National Association of Realtors (NAR), a trade association with over 1.3 million members, has established guidelines for structuring compensation for realtors representing homebuyers and sellers during most home sales in the United States, However, on August 17th, 2024, new NAR practices went into effect following a settlement between the NAR and a class of plaintiffs across the United States. In the antitrust lawsuit, plaintiffs asserted that the NAR’s guidelines for compensating realtors were anticompetitive and increased home prices through compensation structures that shared commissions between the realtors of homebuyers and home sellers. How have…

Oct

11

2024

By Jeremy Rosenkranz and Gabriel Lunin-Pack

Is CAVA the next Chipotle?

All Posts, Analysisbusiness, corporation, food, lunin-pack, rosenkranz

Photo taken by Jeremy Rosenkranz Background & History With Campus Dining receiving lots of backlash in the first few weeks of the 2024-2025 school year, many students are opting to dine at the multitude of popular chain restaurants surrounding the campus. The most notable of these chains are CAVA and Chipotle, restaurants which specialize in bringing quality ingredients to fast-casual dining. Although their respective cuisines are very different (Chipotle being Mexican while Cava is Mediterranean), the two restaurants have both developed cult-like fan bases, strong social media presences, and have investors throwing money at them. When Chipotle was founded in…

Oct

11

2024

By Shivani Manikandan

The Evolving World: Music and Artificial Intelligence

All Posts, Analysisai, blair, industry, manikandan, music

Devrimb via iStockPhoto One good thing that came out of the COVID pandemic was the increase in the understanding and development of technology, specifically artificial intelligence. Generative AI, such as ChatGPT, became popular overnight. An example is programs that create music based on different inputs or examples provided to the AI. This resulted in a large earthquake — a disturbance — in the music industry. One example is the Blair School of Music at Vanderbilt University, in which students dedicate the entirety of their time as an undergraduate working towards a degree in music. As a result, these students are…

Aug

21

2024

By Staff

The 5 Most Read VBR Articles of the 2023-2024 School Year

All Posts, Analysiscompilation, most-read, review

Want to write for the Vanderbilt Business Review? Fill out this form to get more information on how to join. With the start of a new school year here at Vanderbilt, we decided to take our readers through our most-read articles last year. Below are the articles that most resonated with VBR readership. If you haven’t had a chance to read them all yet, this is your chance to catch up before a fresh year of content! 5. A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds by Brian Zhao Eva Rinaldi and All-Pro Reels…

May

07

2024

By Isabella Yalif

Marketing in a Post Third-Party Cookie World

All Posts, Analysiscareer, internship, jobs, marketing, yalif

tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that. Cookies are used to collect information on users. Third-party cookies are implemented on websites by another company. The developer implementing the cookies embeds code into the target website from their own website, which then prompts the target site to incorporate that code into their webpage. They are often used for digital marketing as advertising networks can put cookies on…