Analysis – Page 2 – Vanderbilt Business Review

Oct

19

2024

What Business Should I Start? 2 Ways of Entrepreneurship

All Posts, Analysisdai, entrepreneurship, liang, post-grad, strategy

miniseries via iStockPhoto After finishing their curriculum in university, students are offered multiple potential choices, such as joining a company, continuing their education as a graduate student, or pursuing one of the most popular and ambitious choices: embarking on the journey of entrepreneurship. With insights shared by a Kellogg alumnus/search fund owner from Nashville and profound visions from an accomplished consultant, this article will explore two avenues that lead to success in entrepreneurship, which are, respectively, making something new, and making something better. Making Something New Making something new sounds like an empty exercise without a well-formed idea. Here are…

Oct

18

2024

By Mark Ciampa

Realtor Compensation Gets Overhauled: How Does It Affect Nashville?

All Posts, Analysisciampa, housing, nashville, real estate, settlement

Feverpitched via iStockPhoto For decades, the National Association of Realtors (NAR), a trade association with over 1.3 million members, has established guidelines for structuring compensation for realtors representing homebuyers and sellers during most home sales in the United States, However, on August 17th, 2024, new NAR practices went into effect following a settlement between the NAR and a class of plaintiffs across the United States. In the antitrust lawsuit, plaintiffs asserted that the NAR’s guidelines for compensating realtors were anticompetitive and increased home prices through compensation structures that shared commissions between the realtors of homebuyers and home sellers. How have…

Oct

11

2024

By Jeremy Rosenkranz and Gabriel Lunin-Pack

Is CAVA the next Chipotle?

All Posts, Analysisbusiness, corporation, food, lunin-pack, rosenkranz

Photo taken by Jeremy Rosenkranz Background & History With Campus Dining receiving lots of backlash in the first few weeks of the 2024-2025 school year, many students are opting to dine at the multitude of popular chain restaurants surrounding the campus. The most notable of these chains are CAVA and Chipotle, restaurants which specialize in bringing quality ingredients to fast-casual dining. Although their respective cuisines are very different (Chipotle being Mexican while Cava is Mediterranean), the two restaurants have both developed cult-like fan bases, strong social media presences, and have investors throwing money at them. When Chipotle was founded in…

Oct

11

2024

By Shivani Manikandan

The Evolving World: Music and Artificial Intelligence

All Posts, Analysisai, blair, industry, manikandan, music

Devrimb via iStockPhoto One good thing that came out of the COVID pandemic was the increase in the understanding and development of technology, specifically artificial intelligence. Generative AI, such as ChatGPT, became popular overnight. An example is programs that create music based on different inputs or examples provided to the AI. This resulted in a large earthquake — a disturbance — in the music industry. One example is the Blair School of Music at Vanderbilt University, in which students dedicate the entirety of their time as an undergraduate working towards a degree in music. As a result, these students are…

Aug

21

2024

By Staff

The 5 Most Read VBR Articles of the 2023-2024 School Year

All Posts, Analysiscompilation, most-read, review

Want to write for the Vanderbilt Business Review? Fill out this form to get more information on how to join. With the start of a new school year here at Vanderbilt, we decided to take our readers through our most-read articles last year. Below are the articles that most resonated with VBR readership. If you haven’t had a chance to read them all yet, this is your chance to catch up before a fresh year of content! 5. A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds by Brian Zhao Eva Rinaldi and All-Pro Reels…

May

07

2024

By Isabella Yalif

Marketing in a Post Third-Party Cookie World

All Posts, Analysiscareer, internship, jobs, marketing, yalif

tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that. Cookies are used to collect information on users. Third-party cookies are implemented on websites by another company. The developer implementing the cookies embeds code into the target website from their own website, which then prompts the target site to incorporate that code into their webpage. They are often used for digital marketing as advertising networks can put cookies on…

Mar

03

2024

By Isabella Yalif

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

All Posts, Analysiscollaboration, hybrid work, office, online, work, yalif

Image via iStock By Isabella Yalif Many of today’s executives agree on one thing: they really want their workers back in the office. The CEO of Qualcomm once claimed, “I’m a firm believer in the importance of in-person collaboration.” Soon-to-be college graduates, on the other hand, are not that simple. What they want is flexibility and a hybrid work system. [W]hile the future is hybrid, the framework will mean different experiences for different individuals. Some could be in the office all five days a week, while others remain completely online. Undoubtedly, the current workforce is transitioning to a majority-hybrid model.…

Jan

30

2024

By Marvi Ali

LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

All Posts, Analysisali, consumer, fashion, louis vuitton, luxury, lvmh, retail

Marlon Trottman via iStockphoto By Marvi Ali In the realm of luxury, a seismic shift is underway as Moët Hennessy Louis Vuitton (LVMH), the Parisian titan of elegance, grapples with a growth slowdown. LVMH is a multinational luxury goods conglomerate headquartered in Paris, France. With a diverse portfolio spanning fashion, leather goods, perfumes, cosmetics, wines, spirits, watches, and jewelry, LVMH boasts an impressive collection of 75 prestigious brands, including some major names like Louis Vuitton, Dior, Givenchy, Moët & Chandon, and more. After the release of their third-quarter results a couple months ago, the LVMH stock faced significant pressure falling…

Jan

15

2024

By Brian Zhao

A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

All Posts, Analysisfootball, kelce, nfl, relationship, swift, taylor, zhao

Eva Rinaldi and All-Pro Reels via Flickr By Brian Zhao The whirlwind craze that is Taylor Swift’s and Travis Kelce’s relationship continues to sweep America, generating endless media attention from NFL fans and Swifties alike. Although many have been following the developments of the Swift-Kelce relationship with rapt attention, it is no question that the NFL, sports broadcasting networks, and local businesses around the nation have begun to capitalize on the burgeoning attention that the global superstar’s relationship with the Kansas City Chiefs’ tight end has attracted, especially in regard to football. First, local businesses are aware of the growing…