Analysis

Oct
11
2024
By Jeremy Rosenkranz and Gabriel Lunin-Pack
Is CAVA the next Chipotle?

Is CAVA the next Chipotle?

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Photo taken by Jeremy Rosenkranz Background & History With Campus Dining receiving lots of backlash in the first few weeks of the 2024-2025 school year, many students are opting to dine at the multitude of popular chain restaurants surrounding the campus. The most notable of these chains are CAVA and Chipotle, restaurants which specialize in bringing quality ingredients to fast-casual dining. Although their respective cuisines are very different (Chipotle being Mexican while Cava is Mediterranean), the two restaurants have both developed cult-like fan bases, strong social media presences, and have investors throwing money at them. When Chipotle was founded in…
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Oct
11
2024
By Shivani Manikandan
The Evolving World: Music and Artificial Intelligence

The Evolving World: Music and Artificial Intelligence

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Devrimb via iStockPhoto One good thing that came out of the COVID pandemic was the increase in the understanding and development of technology, specifically artificial intelligence. Generative AI, such as ChatGPT, became popular overnight. An example is programs that create music based on different inputs or examples provided to the AI. This resulted in a large earthquake — a disturbance — in the music industry. One example is the Blair School of Music at Vanderbilt University, in which students dedicate the entirety of their time as an undergraduate working towards a degree in music. As a result, these students are…
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Aug
21
2024
By Staff
The 5 Most Read VBR Articles of the 2023-2024 School Year

The 5 Most Read VBR Articles of the 2023-2024 School Year

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Want to write for the Vanderbilt Business Review? Fill out this form to get more information on how to join. With the start of a new school year here at Vanderbilt, we decided to take our readers through our most-read articles last year. Below are the articles that most resonated with VBR readership. If you haven’t had a chance to read them all yet, this is your chance to catch up before a fresh year of content! 5. A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds by Brian Zhao Eva Rinaldi and All-Pro Reels…
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May
07
2024
By Isabella Yalif
Marketing in a Post Third-Party Cookie World

Marketing in a Post Third-Party Cookie World

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tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that.  Cookies are used to collect information on users. Third-party cookies are implemented on websites by another company. The developer implementing the cookies embeds code into the target website from their own website, which then prompts the target site to incorporate that code into their webpage. They are often used for digital marketing as advertising networks can put cookies on…
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Mar
03
2024
By Isabella Yalif
College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

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Image via iStock By Isabella Yalif Many of today’s executives agree on one thing: they really want their workers back in the office. The CEO of Qualcomm once claimed, “I’m a firm believer in the importance of in-person collaboration.” Soon-to-be college graduates, on the other hand, are not that simple. What they want is flexibility and a hybrid work system. [W]hile the future is hybrid, the framework will mean different experiences for different individuals. Some could be in the office all five days a week, while others remain completely online. Undoubtedly, the current workforce is transitioning to a majority-hybrid model.…
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Jan
30
2024
By Marvi Ali
LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

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Marlon Trottman via iStockphoto By Marvi Ali In the realm of luxury, a seismic shift is underway as Moët Hennessy Louis Vuitton (LVMH), the Parisian titan of elegance, grapples with a growth slowdown. LVMH is a multinational luxury goods conglomerate headquartered in Paris, France. With a diverse portfolio spanning fashion, leather goods, perfumes, cosmetics, wines, spirits, watches, and jewelry, LVMH boasts an impressive collection of 75 prestigious brands, including some major names like Louis Vuitton, Dior, Givenchy, Moët & Chandon, and more.  After the release of their third-quarter results a couple months ago, the LVMH stock faced significant pressure falling…
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Jan
15
2024
By Brian Zhao
A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

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Eva Rinaldi and All-Pro Reels via Flickr By Brian Zhao The whirlwind craze that is Taylor Swift’s and Travis Kelce’s relationship continues to sweep America, generating endless media attention from NFL fans and Swifties alike. Although many have been following the developments of the Swift-Kelce relationship with rapt attention, it is no question that the NFL, sports broadcasting networks, and local businesses around the nation have begun to capitalize on the burgeoning attention that the global superstar’s relationship with the Kansas City Chiefs’ tight end has attracted, especially in regard to football.  First, local businesses are aware of the growing…
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Jan
12
2024
By Ron Ye
Vanderbilt Housing Prices: Fair or Unfair?

Vanderbilt Housing Prices: Fair or Unfair?

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Ron Ye Photo By Ron Ye How fair are Vanderbilt’s housing prices? Although this doesn’t seem to be a question asked frequently around campus, it certainly makes a statement when showing up on the bills of many students on campus. When asked their thoughts on housing prices, which currently cost $6,742 per semester, a Vanderbilt junior commented, “I think it is a bit excessive, even though it’s comparable to average rents in Nashville.” "I think it's a bit excessive, even though it's comparable to average rents in Nashville." While financial aid and scholarships can significantly reduce the housing costs for…
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Oct
28
2023
By Isabella Yalif
Skipping College: Shortcut or Blunder?

Skipping College: Shortcut or Blunder?

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skynesher via iStock Photo By Isabella Yalif In 2011, the sentiment surrounding secondary education was largely positive. 86% of college graduates believed college was a good investment. Now, only 42% of those with college degrees regard their decision as worth it. The impacts of this ideological shift have been significant and swift: as early as 2021, 2.5 million fewer undergraduates enrolled in a college or university than in 2020. Community colleges felt the most significant effects, experiencing a 13% enrollment drop since the beginning of the pandemic: an unfathomably large reduction in such a short period. When deciding whether to…
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