All Posts – Page 5 – Vanderbilt Business Review

Mar

03

2024

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

All Posts, Analysiscollaboration, hybrid work, office, online, work, yalif

Image via iStock By Isabella Yalif Many of today’s executives agree on one thing: they really want their workers back in the office. The CEO of Qualcomm once claimed, “I’m a firm believer in the importance of in-person collaboration.” Soon-to-be college graduates, on the other hand, are not that simple. What they want is flexibility and a hybrid work system. [W]hile the future is hybrid, the framework will mean different experiences for different individuals. Some could be in the office all five days a week, while others remain completely online. Undoubtedly, the current workforce is transitioning to a majority-hybrid model.…

Feb

23

2024

By Nathan Park

The Art of College Startups

All Posts, Featurescollege, entrepreneur, ezread, park, rishi saran, startup, textbooks

Annie Spratt via Unsplash By Nathan Park Embarking on the journey of entrepreneurship in college has become an increasingly popular pursuit for many students. With students fresh out of high school and ready to begin their new lives in a completely different environment, colleges serve as the dynamic hubs of creativity. Here, young students are given the chance to experiment with their lives and figure out who they are, what they like, and what they want to do through numerous amounts of trial and error, thus creating the perfect environment for entrepreneurial ventures. The intersection of education and innovation provides…

Jan

30

2024

By Marvi Ali

LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

All Posts, Analysisali, consumer, fashion, louis vuitton, luxury, lvmh, retail

Marlon Trottman via iStockphoto By Marvi Ali In the realm of luxury, a seismic shift is underway as Moët Hennessy Louis Vuitton (LVMH), the Parisian titan of elegance, grapples with a growth slowdown. LVMH is a multinational luxury goods conglomerate headquartered in Paris, France. With a diverse portfolio spanning fashion, leather goods, perfumes, cosmetics, wines, spirits, watches, and jewelry, LVMH boasts an impressive collection of 75 prestigious brands, including some major names like Louis Vuitton, Dior, Givenchy, Moët & Chandon, and more. After the release of their third-quarter results a couple months ago, the LVMH stock faced significant pressure falling…

Jan

24

2024

By Anna Song

New Chinese Style Tea House: A Pathway from Tradition to the Public?

All Posts, Featureschina, chinese, shanghai, song, tea, teahouse

Anna Song Photo By Anna Song This past summer, I returned to China and encountered a type of tea house called “Xin Zhong Shi (新中式),” which literally translates to “New Chinese Style.” I landed in Shanghai, a city that embodies a richer coffee culture rather than tea culture. However, there are also a decent amount of “New Chinese Style” tea houses in Shanghai. In this article, I present two case studies of “New Chinese Style” tea houses in Shanghai and analyze their similarities and differences. KAIJI: A Café That Sells Tea Before visiting the physical site, I followed KAIJI on…

Jan

21

2024

By Isabella Yalif

The Meteoric Rise of the Celsius Energy Drink

All Posts, Featurescampus, celsius, college, drink, energy, marketing, yalif

Isabella Yalif Photo By Isabella Yalif 14,538: the number of Celsius cans that Vanderbilt has purchased for distribution in just fall of 2023. Daily life experiences reflect this astoundingly high number though, as these days, it’s impossible to walk on campus for five minutes and not pass someone holding a can of Celsius. What is this mega-popular drink though? How did it get so big? And what does the future entail for David as he takes on the Goliaths of the energy drink market? What is Celsius? Celsius is a healthy energy drink with no high fructose corn syrup, artificial…

Jan

15

2024

By Brian Zhao

A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

All Posts, Analysisfootball, kelce, nfl, relationship, swift, taylor, zhao

Eva Rinaldi and All-Pro Reels via Flickr By Brian Zhao The whirlwind craze that is Taylor Swift’s and Travis Kelce’s relationship continues to sweep America, generating endless media attention from NFL fans and Swifties alike. Although many have been following the developments of the Swift-Kelce relationship with rapt attention, it is no question that the NFL, sports broadcasting networks, and local businesses around the nation have begun to capitalize on the burgeoning attention that the global superstar’s relationship with the Kansas City Chiefs’ tight end has attracted, especially in regard to football. First, local businesses are aware of the growing…

Jan

12

2024

By Ron Ye

Vanderbilt Housing Prices: Fair or Unfair?

All Posts, Analysiscost, housing, rent, tuition, vanderbilt, ye

Ron Ye Photo By Ron Ye How fair are Vanderbilt’s housing prices? Although this doesn’t seem to be a question asked frequently around campus, it certainly makes a statement when showing up on the bills of many students on campus. When asked their thoughts on housing prices, which currently cost $6,742 per semester, a Vanderbilt junior commented, “I think it is a bit excessive, even though it’s comparable to average rents in Nashville.” "I think it's a bit excessive, even though it's comparable to average rents in Nashville." While financial aid and scholarships can significantly reduce the housing costs for…

Dec

03

2023

By Matthew Moy

Is Gentrification Increasing Non-Housing Expenses? The Need for Quantitative Analysis in Nashville

All Posts, Opinionaffordability, analysis, gentrification, housing, living, moy, nashville, quantitative

Brycia James via iStockphoto By Matthew Moy Historic Nashville neighborhoods are changing. Longtime buildings and businesses are being replaced by newer construction projects. Increasingly upscale residential and commercial properties are popping up throughout the city. As indicated by NewsChannel 5, residents believe that the affordability and character of their neighborhoods is changing and leaving them behind. 91.2% of 2022 searches for moves into Tennessee came from states with higher costs of living, with nearly one-quarter hailing from California Gentrification has been a significant point of concern for Nashville residents in recent years. The idea of gentrification has been used to…

Nov

26

2023

By Nathan Park

A Freshman Perspective: September Jobs Report and What It Means for Our Careers

All Posts, Opinioncareer, economy, graduation, jobs, park, recession

jacoblund via iStockphoto By Nathan Park The September U.S. Jobs Report was recently released on Oct. 6 by the U.S. Bureau of Labor Statistics and it blew expectations out of the water. It reported a whopping increase of 336,000 in the U.S. Job Report Non-Farm payroll, which was far above the Dow Jones consensus estimate of 170,000 and was the biggest increase since January. Regarding the different sectors in which these jobs have been added into, jobs in leisure and hospitality rose by 96,000, jobs in government by 73,000, and jobs in health care by 41,000 (compared with the average…