2024 – Page 4 – Vanderbilt Business Review

Sep

29

2024

My Experience in the Vanderbilt Accelerator Summer Business Immersion Program

All Posts, Featuresbusiness, internship, owen, vanderbilt, ye

Picture provided by Accelerator Summer Business Immersion Program for use in this article Two years ago, I wasn’t quite sure what to do for the summer of my sophomore year. It was too early for an internship (most places I applied to asked me to reapply when I was a junior) and I wanted to do something that would improve my resume. I was in quite a bind until I found out about the Accelerator Summer Business Immersion Program. My Experience I was very interested in business, but uncertain what exact career in business I wanted. The Accelerator program offered…

Sep

29

2024

By Nicolette Tolitano

Vanderbilt’s On Campus Living from a Branding Perspective

All Posts, Opinioncampus, housing, marketing, tolitano, vanderbilt

Photo taken by Nicolette Tolitano The opening of Carmichael completes the family of residential colleges in the West End neighborhood and marks the end of a 12 year long construction period. The transformation of the once dull West End neighborhood is a part of Vanderbilt’s FutureVU project, which “embodies the university’s core values and holistic approach to its mission of teaching, research and service, while prioritizing inclusivity and sustainability” (MyVU News). In layman's terms, the university hopes to blend academic and outside life, while keeping students on campus for as long as possible. The motive for the neighborhood’s beautification is…

Aug

21

2024

By Staff

The 5 Most Read VBR Articles of the 2023-2024 School Year

All Posts, Analysiscompilation, most-read, review

Want to write for the Vanderbilt Business Review? Fill out this form to get more information on how to join. With the start of a new school year here at Vanderbilt, we decided to take our readers through our most-read articles last year. Below are the articles that most resonated with VBR readership. If you haven’t had a chance to read them all yet, this is your chance to catch up before a fresh year of content! 5. A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds by Brian Zhao Eva Rinaldi and All-Pro Reels…

May

07

2024

By Isabella Yalif

Marketing in a Post Third-Party Cookie World

All Posts, Analysiscareer, internship, jobs, marketing, yalif

tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that. Cookies are used to collect information on users. Third-party cookies are implemented on websites by another company. The developer implementing the cookies embeds code into the target website from their own website, which then prompts the target site to incorporate that code into their webpage. They are often used for digital marketing as advertising networks can put cookies on…

Apr

24

2024

By Ron Ye

Dining Halls: All You Care to Eat vs Retail Dining

All Posts, Featurescollege, dining, food, students, ye

Ron Ye Photo Ever wondered why some Vanderbilt students bypass the unlimited plates at the dining hall for a single meal swipe option? Vanderbilt offers two types of dining where students can sit down and enjoy a meal. On the Campus Dining website, the two types are labeled as “Residential Dining Halls” and “Retail Dining”. Residential Dining Halls include Commons, E. Bronson Ingram, Nicholas S. Zeppos, and Rothschild Dining Center. Retail Dining includes 2301 Allergen Free, Kitchen at Kissam, Rand Dining Center, and The Pub at Overcup Oak. The difference? Residential Dining Halls are “all-you-care-to-eat”. At most of these locations,…

Mar

20

2024

By Madison Keezer

College Football as a Business: Has Commercialization Gone Too Far?

Opinionacademics, business, college, football, keezer, sponsor

Image via iStock By Madison Keezer It’s a Saturday morning in October. The birds are chirping, the sun is shining, and college students all over the country are dunking their heads in ice water and drinking alcohol for breakfast. College football is an American phenomenon. Even at Vanderbilt, home of the Commodores, the stadium is packed on Saturdays (even with our 2-10 record for the 2023 season). Whether you’re spending your Saturday afternoon in front of the TV, joining the hordes of fans taking over college towns, or are one of the lucky students cheering on your team from the…

Mar

19

2024

By Ron Ye

Utilizing the Resources of the Career Center: a Student Guide

All Posts, Featuresadvising, career, career center, employers, jobs, students, ye

Courtesy of Vanderbilt University Career Center By Ron Ye Every year, college students are in a scramble to find an internship, job, or any semblance of direction in life. As a current junior, I experienced this desperation when trying to find my own internship. One of the resources that helped me a lot? The Vanderbilt Career Center. The details of my resume, the cover letter for the internship I got accepted to, and helping me get my bearings in the job market were all thanks to them. So – how exactly does the Career Center help, what resources does it…

Mar

03

2024

By Isabella Yalif

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

All Posts, Analysiscollaboration, hybrid work, office, online, work, yalif

Image via iStock By Isabella Yalif Many of today’s executives agree on one thing: they really want their workers back in the office. The CEO of Qualcomm once claimed, “I’m a firm believer in the importance of in-person collaboration.” Soon-to-be college graduates, on the other hand, are not that simple. What they want is flexibility and a hybrid work system. [W]hile the future is hybrid, the framework will mean different experiences for different individuals. Some could be in the office all five days a week, while others remain completely online. Undoubtedly, the current workforce is transitioning to a majority-hybrid model.…

Feb

23

2024

By Nathan Park

The Art of College Startups

All Posts, Featurescollege, entrepreneur, ezread, park, rishi saran, startup, textbooks

Annie Spratt via Unsplash By Nathan Park Embarking on the journey of entrepreneurship in college has become an increasingly popular pursuit for many students. With students fresh out of high school and ready to begin their new lives in a completely different environment, colleges serve as the dynamic hubs of creativity. Here, young students are given the chance to experiment with their lives and figure out who they are, what they like, and what they want to do through numerous amounts of trial and error, thus creating the perfect environment for entrepreneurial ventures. The intersection of education and innovation provides…