Year: 2024

May
07
2024
0 Comments
By Isabella Yalif
Marketing in a Post Third-Party Cookie World

Marketing in a Post Third-Party Cookie World

All Posts, Analysis, , , ,
tongwongboot via iStockPhoto Have you ever wondered how the exact shirt you were shopping for on the Urban Outfitters website showed up in an ad on the side of a Heathline.com article hours later? You have cookies to thank for that.  Cookies are used to collect information on users. Third-party cookies are implemented on websites by another company. The developer implementing the cookies embeds code into the target website from their own website, which then prompts the target site to incorporate that code into their webpage. They are often used for digital marketing as advertising networks can put cookies on…
Read More
Apr
24
2024
By Ron Ye
Dining Halls: All You Care to Eat vs Retail Dining

Dining Halls: All You Care to Eat vs Retail Dining

All Posts, Features, , , ,
Ron Ye Photo Ever wondered why some Vanderbilt students bypass the unlimited plates at the dining hall for a single meal swipe option? Vanderbilt offers two types of dining where students can sit down and enjoy a meal. On the Campus Dining website, the two types are labeled as “Residential Dining Halls” and “Retail Dining”. Residential Dining Halls include Commons, E. Bronson Ingram, Nicholas S. Zeppos, and Rothschild Dining Center. Retail Dining includes 2301 Allergen Free, Kitchen at Kissam, Rand Dining Center, and The Pub at Overcup Oak. The difference? Residential Dining Halls are “all-you-care-to-eat”. At most of these locations,…
Read More
Mar
20
2024
By Madison Keezer
College Football as a Business: Has Commercialization Gone Too Far?

College Football as a Business: Has Commercialization Gone Too Far?

Opinion, , , , ,
Image via iStock By Madison Keezer It’s a Saturday morning in October. The birds are chirping, the sun is shining, and college students all over the country are dunking their heads in ice water and drinking alcohol for breakfast. College football is an American phenomenon. Even at Vanderbilt, home of the Commodores, the stadium is packed on Saturdays (even with our 2-10 record for the 2023 season). Whether you’re spending your Saturday afternoon in front of the TV, joining the hordes of fans taking over college towns, or are one of the lucky students cheering on your team from the…
Read More
Mar
19
2024
By Ron Ye
Utilizing the Resources of the Career Center: a Student Guide

Utilizing the Resources of the Career Center: a Student Guide

All Posts, Features, , , , , ,
Courtesy of Vanderbilt University Career Center By Ron Ye Every year, college students are in a scramble to find an internship, job, or any semblance of direction in life. As a current junior, I experienced this desperation when trying to find my own internship. One of the resources that helped me a lot? The Vanderbilt Career Center. The details of my resume, the cover letter for the internship I got accepted to, and helping me  get my bearings in the job market were all thanks to them. So – how exactly does the Career Center help, what resources does it…
Read More
Mar
03
2024
By Isabella Yalif
College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

College Students Versus Executives: Can There Be a Hybrid Work Middle Ground?

All Posts, Analysis, , , , ,
Image via iStock By Isabella Yalif Many of today’s executives agree on one thing: they really want their workers back in the office. The CEO of Qualcomm once claimed, “I’m a firm believer in the importance of in-person collaboration.” Soon-to-be college graduates, on the other hand, are not that simple. What they want is flexibility and a hybrid work system. [W]hile the future is hybrid, the framework will mean different experiences for different individuals. Some could be in the office all five days a week, while others remain completely online. Undoubtedly, the current workforce is transitioning to a majority-hybrid model.…
Read More
Feb
23
2024
By Nathan Park
The Art of College Startups

The Art of College Startups

All Posts, Features, , , , , ,
Annie Spratt via Unsplash By Nathan Park Embarking on the journey of entrepreneurship in college has become an increasingly popular pursuit for many students. With students fresh out of high school and ready to begin their new lives in a completely different environment, colleges serve as the dynamic hubs of creativity. Here, young students are given the chance to experiment with their lives and figure out who they are, what they like, and what they want to do through numerous amounts of trial and error, thus creating the perfect environment for entrepreneurial ventures. The intersection of education and innovation provides…
Read More
Jan
30
2024
By Marvi Ali
LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

All Posts, Analysis, , , , , ,
Marlon Trottman via iStockphoto By Marvi Ali In the realm of luxury, a seismic shift is underway as Moët Hennessy Louis Vuitton (LVMH), the Parisian titan of elegance, grapples with a growth slowdown. LVMH is a multinational luxury goods conglomerate headquartered in Paris, France. With a diverse portfolio spanning fashion, leather goods, perfumes, cosmetics, wines, spirits, watches, and jewelry, LVMH boasts an impressive collection of 75 prestigious brands, including some major names like Louis Vuitton, Dior, Givenchy, Moët & Chandon, and more.  After the release of their third-quarter results a couple months ago, the LVMH stock faced significant pressure falling…
Read More
Jan
24
2024
By Anna Song
New Chinese Style Tea House: A Pathway from Tradition to the Public?

New Chinese Style Tea House: A Pathway from Tradition to the Public?

All Posts, Features, , , , ,
Anna Song Photo By Anna Song This past summer, I returned to China and encountered a type of tea house called “Xin Zhong Shi (新中式),” which literally translates to “New Chinese Style.” I landed in Shanghai, a city that embodies a richer coffee culture rather than tea culture. However, there are also a decent amount of “New Chinese Style” tea houses in Shanghai. In this article, I present two case studies of “New Chinese Style” tea houses in Shanghai and analyze their similarities and differences. KAIJI: A Café That Sells Tea Before visiting the physical site, I followed KAIJI on…
Read More
Jan
21
2024
By Isabella Yalif
The Meteoric Rise of the Celsius Energy Drink

The Meteoric Rise of the Celsius Energy Drink

All Posts, Features, , , , , ,
Isabella Yalif Photo By Isabella Yalif 14,538: the number of Celsius cans that Vanderbilt has purchased for distribution in just fall of 2023. Daily life experiences reflect this astoundingly high number though, as these days, it’s impossible to walk on campus for five minutes and not pass someone holding a can of Celsius. What is this mega-popular drink though? How did it get so big? And what does the future entail for David as he takes on the Goliaths of the energy drink market? What is Celsius? Celsius is a healthy energy drink with no high fructose corn syrup, artificial…
Read More