03

Mar

By Penelope Fitzsimonds

All Posts, Careers

A Deep Dive into Walker Brothers with Co-Founder and Vanderbilt Alum, Caroline Howard

Photos courtesy of Walker Brothers In a city known for collaboration, creativity, and craft, Walker Brothers’ kombucha feels right at home. While traditional kombucha, a fermented tea beverage, has origins tracing all the way back to China in 220 B.C., Walker Brothers – known for its craft-brewed kombucha beverages –…

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22

Feb

By Gigi McMahon

All Posts, Careers, Industries

Understanding Mergers and Acquisitions in Today’s Healthcare Landscape

PeopleImages via istockphoto Healthcare in the United States is rapidly evolving, and one of the driving forces behind that change is the rise of mergers and acquisitions (M&A). Many hospitals, clinics, and health systems are joining together to expand their reach, gain access to advanced technologies, and serve more patients.…

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22

Feb

By Isabela Doherty

All Posts, Nashville

Luxury and Boutique Hotels Rising in Music City: A Market Shift 

Sean Pavone via istockphoto Nashville has long been known for its twangy guitars, neon lights, and honky-tonk hospitality. But beneath the country charm, a quieter transformation is reshaping the city’s skyline; it is one marked by marble lobbies, rooftop lounges, and Michelin-worthy menus. Once dominated by midscale chains and budget-friendly…

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13

Feb

By Madison Newman

All Posts, On Campuscollege, vanderbilt

The Cost of Commodore Prestige: The Economics Behind Vanderbilt’s Growth

BrianAJackson via istockphoto “Vanderbilt probably spent my tuition money on those fireworks during Founders Walk.”“The Alumni Weekend activities must have cost a fortune. I know where that funding came from.”“The new athlete dining hall was only made possible because of what we pay in tuition.” Phrases like these are common to…

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06

Feb

By Morgan Sweeney

All Posts, On Campus

The Posse Pipeline: Vanderbilt’s Strategic Expansion of the Posse Program to Atlanta and Miami

image provided by Dr. Jeremi London What started as one woman’s bold idea behind a simple mantra has grown into one of the largest and most influential scholarship programs in the country. Deborah Bial, president and founder of the Posse Program, was inspired by a student who said “I never…

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06

Feb

By Sasha Eckler

All Posts, Careers

Spotlight on IP: Law, Science, and Business: The Ingredients for Patent Law

Alexander Sikov via istockphoto The law touches every part of life. Whether that be regulating how fast cars can drive, the consequences for crimes, or what actions are even classified as a crime, it is difficult to find an aspect of society that is not influenced by the law. An…

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02

Dec

By Sofia Messier

All Posts, Businesses

When Memes Sell: The Power of Meme Marketing in Advertising

metamorworks via iStockPhoto The Rise of Meme Marketing In today’s digital world, memes have become one of the most influential tools in modern marketing. This is mainly fueled by the rise of short-form content, which allows brands to connect with their audiences more directly. Social media trends and memes combine humor…

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22

Nov

By Gigi McMahon

All Posts, Economy, Nashville

Who Pays for Progress? Examining the Cost of Nashville’s Success on Small Businesses

Kirk Fisher via iStockPhoto There is no doubt that Nashville has become more than just “Music City.” Now one of the nation’s hottest tourist destinations, the city is experiencing a sharp rise in capital and developments. However, the small businesses that helped create Nashville’s vibrant culture and authentic appeal now…

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21

Nov

By Claire Auffermann

All Posts, Economy, Nashville

Austin vs. Nashville – Where’s Business’ Biggest Boom?

Ong-ad Nuseewor via iStockPhoto Weather isn’t the only thing that's hot in the Sunbelt – so are the job markets in rapidly growing cities like Austin and Nashville. The cities are often comparable regarding their presence in the business world, but Austin recently has come to be known as ‘the…

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