January 2024 – Vanderbilt Business Review

Jan

30

2024

LVMH Hit by Growth Slowdown: Is the Luxury Boom Over?

All Posts, Analysisali, consumer, fashion, louis vuitton, luxury, lvmh, retail

Marlon Trottman via iStockphoto By Marvi Ali In the realm of luxury, a seismic shift is underway as Moët Hennessy Louis Vuitton (LVMH), the Parisian titan of elegance, grapples with a growth slowdown. LVMH is a multinational luxury goods conglomerate headquartered in Paris, France. With a diverse portfolio spanning fashion, leather goods, perfumes, cosmetics, wines, spirits, watches, and jewelry, LVMH boasts an impressive collection of 75 prestigious brands, including some major names like Louis Vuitton, Dior, Givenchy, Moët & Chandon, and more. After the release of their third-quarter results a couple months ago, the LVMH stock faced significant pressure falling…

Jan

24

2024

By Anna Song

New Chinese Style Tea House: A Pathway from Tradition to the Public?

All Posts, Featureschina, chinese, shanghai, song, tea, teahouse

Anna Song Photo By Anna Song This past summer, I returned to China and encountered a type of tea house called “Xin Zhong Shi (新中式),” which literally translates to “New Chinese Style.” I landed in Shanghai, a city that embodies a richer coffee culture rather than tea culture. However, there are also a decent amount of “New Chinese Style” tea houses in Shanghai. In this article, I present two case studies of “New Chinese Style” tea houses in Shanghai and analyze their similarities and differences. KAIJI: A Café That Sells Tea Before visiting the physical site, I followed KAIJI on…

Jan

21

2024

By Isabella Yalif

The Meteoric Rise of the Celsius Energy Drink

All Posts, Featurescampus, celsius, college, drink, energy, marketing, yalif

Isabella Yalif Photo By Isabella Yalif 14,538: the number of Celsius cans that Vanderbilt has purchased for distribution in just fall of 2023. Daily life experiences reflect this astoundingly high number though, as these days, it’s impossible to walk on campus for five minutes and not pass someone holding a can of Celsius. What is this mega-popular drink though? How did it get so big? And what does the future entail for David as he takes on the Goliaths of the energy drink market? What is Celsius? Celsius is a healthy energy drink with no high fructose corn syrup, artificial…

Jan

15

2024

By Brian Zhao

A Business Perspective on Taylor Swift and Travis Kelce’s Relationship: A Merger of Worlds

All Posts, Analysisfootball, kelce, nfl, relationship, swift, taylor, zhao

Eva Rinaldi and All-Pro Reels via Flickr By Brian Zhao The whirlwind craze that is Taylor Swift’s and Travis Kelce’s relationship continues to sweep America, generating endless media attention from NFL fans and Swifties alike. Although many have been following the developments of the Swift-Kelce relationship with rapt attention, it is no question that the NFL, sports broadcasting networks, and local businesses around the nation have begun to capitalize on the burgeoning attention that the global superstar’s relationship with the Kansas City Chiefs’ tight end has attracted, especially in regard to football. First, local businesses are aware of the growing…

Jan

12

2024

By Ron Ye

Vanderbilt Housing Prices: Fair or Unfair?

All Posts, Analysiscost, housing, rent, tuition, vanderbilt, ye

Ron Ye Photo By Ron Ye How fair are Vanderbilt’s housing prices? Although this doesn’t seem to be a question asked frequently around campus, it certainly makes a statement when showing up on the bills of many students on campus. When asked their thoughts on housing prices, which currently cost $6,742 per semester, a Vanderbilt junior commented, “I think it is a bit excessive, even though it’s comparable to average rents in Nashville.” "I think it's a bit excessive, even though it's comparable to average rents in Nashville." While financial aid and scholarships can significantly reduce the housing costs for…