Starbucks’s ambitious plan in China: reflecting and expanding a business class reading
By Iris An
Sitting in the 21st Avenue coffee shop with my pumpkin spice latte, I opened my next week’s reading assignment for BUSA 3710 and found myself staring at six articles about Starbucks—in a Starbucks (the irony of this weekend study mode was not lost to me).
As its name indicates, BUSA 3710: Corporate Valuation is a course introducing the methods of intrinsic, relative, and contingent valuation. Like Aswath Damodaran, the “dean of valuation,” once said, “A craft is a skill that you learn by doing. The more you do, the better you get.” Valuation is a craft that requires experience with a vast array of companies and their constantly fluctuating values. One way to expand one’s knowledge on a variety of businesses is to read about them. This is when the class reading ...